The Ultimate Guide For Naming Your Real Estate Blog
Last updated: September 10, 2021
Build Your Real Estate Brand, Generate More Leads & Close More Transactions
Smashing Examples For Naming Your Real Estate Blog (or Website)
You’ve discovered ALL of the marketing benefits of having a real estate blog. Now it’s time to start your own real estate blog.
What should we name it?? There are sooooooooo many choices. Where do we start???
Choosing a name (domain name/web address) for you real estate blog can be a bit daunting, to say the least. I’ve been there myself. In the past, I spent hours obsessing over names. Once, it took me two weeks before I felt comfortable enough to pull the trigger.
Over the years, I’ve assisted tons of agents with creating and setting up their blogs. This insight prompted me to create this guide.
I created this guide to give you some ideas for naming your real estate blog (or website) and hopefully (fingers crossed!), this will make the process just a little bit easier.
Here are 7 Simple Rules For Naming Your Real Estate Blog:
– must end in “.com”
– must be short as possible
– must be easy to spell
– must be easy to say
– must be easy to remember
– must not include dashes
– must not represent a brokerage
Rule #1 Must End In “.com” Only
Domains ending in “.com” are among the most used and most trusted domains. This is the expected web extension by most consumers. It is also the easiest to remember.
There are still MANY “.com” domains available. Using this guide, I’m sure you will find your own “.com” domain.
Rule #2 Must Be Short As Possible
I like to focus on 15 characters or less. For example; “SheilaJohnsonRealEstate (dot) com” is too long. Instead, I would try something like:
“SheilaJohnsonRE (dot) com”
“SJRealEstate (dot) com”
Rule #3 Must Be Easy To Spell
This rule is easy. Simply don’t make up any new words. Making up new words can cause a lot of confusion with people finding you on the web and sending you email. This is confusion we can avoid.
Rule #4 Must Be Easy To Say
Can you easily relay your domain name with out spelling?
Rule #5 Must Be Easy To Remember
Does it have a nice flow? Is it catchy?
Rule #6 Must Not Include Dashes
Dashes in web addresses mostly suck. People forget them. Do you know any major websites with dashes? Enough said…
Rule #7 Must Not Represent a Real Estate Brokerage
If you are an individual agent or team, you suggest not using “Realty” or “Brokerage” as part of your domain name. This is often viewed as misleading to the public. You goal is not to appear that you are the real estate brokerage or company or that you work for a different company than you do. The goal is individual branding and lad generation. Your real estate blog should be one of your 1st steps toward these goals.
On the flip side, I think it’s perfectly ok to use “Team” or “Group” in your name. Simply having an assistant that works 4 hours per week creates a type of “Team”. Right?? Ok.
101+ Examples For Naming Your Real Estate Blog
initial+lastname+Sells+Neighborhoodinitial+initial (typically unavailable)
neighborhood+TeamCity+Neighbor (i.e.; DallasNeighbor)
Must Read: “How To Start a Blog in 2021”
Let’s look at some examples using the name “Sheila Johnson”.
“Sheila Johnson” is a real estate agent in Dallas, Texas.
This is a very common name so we would be super lucky to get the ultimate preferred name,
sheilajohnson (dot) com – this would be the ultimate choice but, my guess is that we would be disappointed. (Note: I would suggest purchasing the domain for your name even if you decide to use a move creative domain name for your blog.)
sheilajohnsonrealestate too long
sjre (kinda weird?)
TheSJohnsonTeamFocus on the citydallashomes
dallassold (DallasSold)sellingdallassoldindallas (SoldInDallas)
Let’s say our agent Sheila specializes (or wants to specialize) in an upscale neighborhood called- Westworld. (I’m thinking about the HBO tv show — which was super mind-blowing CRAZY but, I liked it!!) Ok, back to work…Focusing on the Westworld neighborhood:
sjohnsonsellswestworld (too long)
Let’s say Sheila specializes in or wants to specialize in selling condos.
Let’s say Sheila specializes in selling land.
Tip: Be very considerate when naming your real estate blog. Be sure that you don’t niche down so much that it limits you in taking advantage of future opportunities. So…I suggest you start with some version of your name and possibly city, if necessary.
NOTICE: This is just a guide. Feel free to choose any domain name that feels right for you. ; )