Do You Have Spotlight Fright?

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Niche Famous

There’s a disease infecting entrepreneurs everywhere. More importantly, real estate entrepreneurs.

It doesn’t matter if you’re young or old.

New to the industry or a badass for decades… you’re susceptible.

And you can’t get it from another person…

It’s called spotlight fright.

It’s the fear that your expertise, market knowledge, or service isn’t good enough to be center stage.

It’s the belief that you need to learn more, have more clients, make more money, or get validation from outside of yourself before you think you can take your niche by storm.

Symptoms include but are not limited to…

  • You implement mediocre things to grow your business.
  • You hesitate before jumping fully into decisions that’ll catapult your business.
  • You play it safe or drag a foot. One foot on the gas, one on the brake.
  • You beat yourself up for not doing or being enough. You think… if I just do more, something will click.

Ugh…But it doesn’t click… 

… because you haven’t decided that you’re ready enough to be one of the best. You know your solution is superior… but you still don’t allow yourself to be famous in your niche.

Maybe you think you’ll have to do something that feels hard to get there. Maybe you think you have to get more designations under your belt. Maybe you think it’ll cost you your values. 

Maybe this, maybe that.


Stop wasting time on all of this malarkey. While you hang back in the shadows, others are claiming their place in the space.

There’s nothing wrong with staying where you are, unless…

  • You know you want more people to have access to their dreams.
  • You want a healthier income for yourself.
  • You want to help more people.

Allow yourself to be seen as the number one provider of that thing that your perfect client 5-star needs.

Decide to be niche famous.

You personally don’t have to step into the spotlight (unless you want to), but for goodness sake, decide that your services is ready. Even if they’re just becoming, they’re ready.

The more people see you, the more feedback you get. The more you’ll be inspired to make your “thing” even more kickass.

Even when you think what you offer is 5-star, you’ll find that when it’s in the spotlight, ideas flow through you at lightning speed. Making the necessary moves feels easy. It’s energizing.

Space and time open up for you. More gets done in less time. And it’s not fluff stuff. It’s the important stuff.

The stuff that moves the needle.

Please. Please. Don’t sit on your awesomeness. Don’t hide your gifts.

Bust out. Let your perfect clients and customers see you.

It’s an energy thing. It’s a strategic thing. 

But most important, it’s a decision first.


Be internet famous.

What do you think will happen when you allow yourself to be in the spotlight?

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About Dana Ash-McGinty 208 Articles
Dana Ash-McGinty is the Principal Broker of Ash McGinty, a Washington, DC Real Estate Brokerage. This real estate maven has 15+ years experience in residential, commercial and land sales in addition to multi-state residential renovation, re-zoning, and condo conversion projects. A sought after real estate authority, she has been featured on CNN and in various real estate and financial publications. Dana is married to the highly esteemed Dr. Dana W. McGinty, a Washington, DC based internal medicine physician. They are often referred to as "The Danas".

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