The two basic motivating forces in our lives are pain and pleasure. We typically make choices based on the pleasure we think we are going to gain or the pain we believe we are going to avoid.
For example; your “Why” for real estate investing may be to fulfill the dream of living everyday on the beach with the sun and the sand. An example of striving to gain pleasure. On the other hand, your “Why” could be that you never want to be poor and live financially insecure again – an example of wanting to avoid pain. As simple as this concept may sound, this is precisely how our brains work.
Applying this simple but extremely powerful concept can open up an entirely new world for you. You can learn to motivate yourself in ways you never thought possible.
Most new real estate investors struggle with the paralyzing affects of fear.
Avoiding pain is a much stronger motivator than striving to gain pleasure. Most people will fight much harder to get back $20,000 that was stolen from them, than to save until they have built up $20,000 in their bank account.
You are far more driven to avoid pain than to gain pleasure. Use this knowledge to motivate yourself to take action.
When you hit a juncture in your investing journey whereby fear begins to slow you down or even paralyze you, immediately begin to think of all the things you will lose by not taking the action. Really think deeply about it until you start to feel the pain that will occur if you don’t take the action.
Rather than ignoring pain and fear, take control of it and it will change your life.