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Fear Can Be a Great Motivator

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The two basic motivating forces in our lives are pain and pleasure. We typically make choices based on the pleasure we think we are going to gain or the pain we believe we are going to avoid.

For example; your “Why” for real estate investing may be to fulfill the dream of living everyday on the beach with the sun and the sand. An example of striving to gain pleasure. On the other hand, your “Why” could be that you never want to be poor and live financially insecure again – an example of wanting to avoid pain. As simple as this concept may sound, this is precisely how our brains work. 

Applying this simple but extremely powerful concept can open up an entirely new world for you. You can learn to motivate yourself in ways you never thought possible.

Most new real estate investors struggle with the paralyzing affects of fear.

Rather than eliminate fear, why not use it as a motivator?

Avoiding pain is a much stronger motivator than striving to gain pleasure. Most people will fight much harder to get back $20,000 that was stolen from them, than to save until they have built up $20,000 in their bank account.

You are far more driven to avoid pain than to gain pleasure. Use this knowledge to motivate yourself to take action. 

When you hit a juncture in your investing journey whereby fear begins to slow you down or even paralyze you, immediately begin to think of all the things you will lose by not taking the action. Really think deeply about it until you start to feel the pain that will occur if you don’t take the action.

Rather than ignoring pain and fear, take control of it and it will change your life. 


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By Dana Ash-McGinty

Dana Ash-McGinty is the Principal Broker of ASH | MCGINTY, a Washington, DC Real Estate Brokerage. This real estate maven has 15+ years experience in residential, commercial and land sales in addition to multi-state residential renovation, re-zoning, and condo conversion projects. A sought after real estate authority, she has been featured on CNN and in various real estate and financial publications. Dana is married to the highly esteemed Dr. Dana W. McGinty, a Washington, DC internal medicine physician and medical correspondent. They are often referred to as "The Danas".

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